The problem we solve
Success factors for hi-tech product development
Product development success factors
In order to capture major market share and achieve highest selling price, technology companies need to use rigorous methods to focus development teams on three key factors needed for success. We help our clients to satisfy all three.
1. Right Customer |
2. Right Product |
3. Right Time |
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Successful companies must base their new products on the reality of the... |
The right product is one that precisely meets the customer wants and... |
Introducing new products at the right time, as well as ahead of the... |
Difficulties of hi-tech product development
The development of new technology products involves long development times and large R&D costs. Most technology products have short life cycles while the competitive pressure to be first to market is severe. This results in significant uncertainty of financial success for each new product development.
Hi-tech companies draw a significant part of their revenue from the continuous introduction of new products. Each new project must hit a narrow market window to maximize market share and gross margin. This has to be achieved while overcoming internal constraints like R&D budget- and resource-limitations.